[petezaaaaahhhhh]

https://docs.google.com/document/d/1L2D ... sp=sharing

The interview was for a marketing project I have to do, he responded with a lot, which is very generous considering he's been doing a lot of DJ sets and gigs with Avey. Has a lot of insight to their approach and philosophy on the music industry, also some goodies like Sun City Girls references and Merry Pranksters quotes.

[Curved Hair]

thank you for sharing!

[Tap]

oh hey this is cool, thanks for sharing!

[dio]

Sweet read, thanks for sharing. insightful details...

was surprised to hear him say that they let the label pick the singles. guess that makes sense but figured it'd be something they still controlled or would want to.

also: "I think for every album we end up with a video that I don’t like but you never know that till it’s done and then you don’t want to insult the people who worked on it so you end up releasing an aesthetic companion to your album that you privately don’t stand behind."

interesting, and this kind of makes sense, esp since something like MPP had like 5 videos.. they can't all be winners.

[Hash]

I wonder which one it was for Sung Tongs

[Andrew_VB]

lol remember the mpp videos

also, such an interesting document! thanks so much for sharing!

[lhtd]

Hash wrote:

I wonder which one it was for Sung Tongs

lolololol

[blindmowing]

wrote:

"Lying in the Grass is probably our collective favorite song on the record. It may be one of my favorite songs we’ve ever done I think."

ah. cool.

wrote:

"We’ve gotten to know [Fleet Foxes] a little since they came around in 2008 and we started playing on the same festival lineups. We shared some crew and have a lot of friends in common. They’re super sweet and intelligent guys and I love when I get the chance to run into them and hang out. And all of us have very wide music tastes so if you just judge by the musical output of the bands it may seem weird, but there is plenty in my record collection that sounds like Fleet Foxes (including their LPs) and vice versa. They have always been big AC fans and since this summer tour was a special return for them after the long layoff, they wanted to ask a few of their favorite bands to join the bill at various shows."

this makes me happy

wrote:

And in the end it was a different kind of surreal with the fans showing up and recording things in the bathrooms and the airport needing to put out a statement that the fans didn’t present a security risk.

LOL clams. still an all-time CA moment "IM IN THE BATHROOM / I HEAR IT"

thanks for sharing!

[blindmowing]

wrote:

next time there is an AC album,

also. just sweet words to see linked together...

[destiny]

blindmowing wrote:

wrote:

next time there is an AC album,

also. just sweet words to see linked together...

i fuckin love it!!! the interview is really great!! geologist is such a well spoken guy. wat he said about ac being pranksters was so sweet haha.

[lucasmoreira]

for me the chz radio was the best way to release an album, everybody all around the world tuned at the same time to hear todays supernatural at the end of the stream will always be a sweet memory

[destiny]

oh man..nothing can beat tht. hearing avey in the middle of his stream say « Next week we’ll be playing our new album » was such a beyond amazing moment. i was in vermont when it happened...beyond comfy. ill never forget for every one of geo’s songs, especially apryl fool which had the chat spam of IS THIS MOONJOCK?

[Rolling Honey]

I did not know about Chz radio release- was right before I discovered the boys. That collective moment of tuning in is really neat. Flaming Lips has had interesting release strategies too. Gummy skull containing usb drive. I think even a dropped USB drive at a venue bathroom. One record divided across 4 cds to be played in tandem-- making every listen a bit different.
Thanks so much for this interview, super neat he reached back out to ya

[rampface]

SOUNDS LIKE PHIIIISSSSSSHHHHHHH!!!!!


Thanks for this.

[Curved Hair]

hahahahah ^^

[hunkswithguns]

lucasmoreira wrote:

for me the chz radio was the best way to release an album, everybody all around the world tuned at the same time to hear todays supernatural at the end of the stream will always be a sweet memory

AGREED! The build up with the weekly radio shows was fantastic and finally hearing the full album with everyone else was a joy. As far as unofficial releases go, nothing can top the MPP Christmas.

[dio]

my mpp xmas came a few weeks late so it was more like a just-getting-into-strawberry jam xmas and bought mpp in january that year....but ya that chz radio thing made for a really nice time. that a good fall, nostalgic af for '12/'13 FUCK

[Strange_Clams]

blindmowing wrote:

wrote:

And in the end it was a different kind of surreal with the fans showing up and recording things in the bathrooms and the airport needing to put out a statement that the fans didn’t present a security risk.

LOL clams. still an all-time CA moment "IM IN THE BATHROOM / I HEAR IT"

christ

also sweet to hear that Geo likes lying in the grass so much. my personal favorite painting with track

[terrestrialjane]

Never trust a prankster

[yoko bono]

ClangeStrams wrote:

also sweet to hear that Geo likes lying in the grass so much. my personal favorite painting with track

agreed.

i think it would be hard to relent all that control to the label and such. it would suck to have your life's work misrepresented and know it's out there influencing how people view it and there is nothing you can do.

i agree with geo about using hype marketing. i just want to hear the record.

i totally get not wanting to be forced by a magazine to do some silly concept photo shoot, but how hilarious would it be if they had to do some set where they were dressed up like bikers? sunglasses, leather jackets, leaned up against each other, tagline: "rev up for painting with".

[yoko bono]

one marketing strategy that noah liked kind of worked and didn't work for me, and that was releasing all those person pitch singles ahead of the album. i was obsessed with every single, then when the album came out i had already played them to death and was sick of them. the remaining songs were underwhelming. never bought it. same happened for me on black dice's repo.

[dud]

^same deal with tomboy too

[Stan]

I'd completely forgotten that about Tomboy. Jesus. What a dreadful way to release an album. On the other hand, I loved the Honeycomb/Gotham single to set the tone of the forthcoming album, which didn't feature them. Makes sense in lots of ways.

[dud]

i have mixed feelings about the tomboy release (altho i agree about the honeycomb/gotham single). i dug every tomboy single so much as they came out, every one of them was such a treat as its own thing, but then by the time the album came out, we had already heard something like 7 out of 11 of the studio tracks already, so the album barely stayed in rotation cause it felt like listening to a collection of already overplayed singles with a few bonus tracks tacked on. then years later after a lot of time had passed i was able to revisit it as a true album and was finally able to hear it as a single unit of music and all of the songs blew me away all over again. pretty stunning. so i got to enjoy the songs as both singles and as a collection of songs years apart at the expense of the halfhearted response i had when the album dropped. now after writing all of this i totally look back at it fondly lol.

[yoko bono]

also, on the subject of contrasting bands on the same bill like fleet foxes and ac, i had an unpleasant experience at a double billing of sonic youth and wilco. it kind of made sense because jim o'rourke had produced and was playing in both bands. the crowd however did not seem to have a crossover fanbase. during sy's set, wilco fans in the front row were nonchalantly upset, chanting for wilco to come on, saying offensive things. when sy was done, a mass migration occurred. tons of people left. i stuck around for a few songs, but didn't like it and i left too.

[scrambledgreggs]

I feel the same about releasing too many singles before an album drops. for most new albums I'm already planning on listening to I intentionally avoid the singles so I can hear them in the context of the album instead

the honeycomb/gotham thing is different though, because they weren't on the album. I love standalone 7"s like that (hounds/gnip also did this)

[xelaetaks]

hunkswithguns wrote:

lucasmoreira wrote:

for me the chz radio was the best way to release an album, everybody all around the world tuned at the same time to hear todays supernatural at the end of the stream will always be a sweet memory

AGREED! The build up with the weekly radio shows was fantastic and finally hearing the full album with everyone else was a joy. As far as unofficial releases go, nothing can top the MPP Christmas.

Oh man I remember when MPP freebirded. I think I was in Vermont with family on a ski/snowboarding trip at the time. That was a great time and the album itself was great as well. Hearing the album version of Brothersport for the first time was also sweet.

[speen]

Hearing brother sport for the first time is one of my fondest musical memories

(surpassed by hearing spirit theyre gone for the first time, among other things)

[stash]

very cool! i like the marketing "pranks" but i agree about streaming from websites. I need mp3 to put on my ipod or i wont hear it

[Fovrodi]

Speaking of their prankster nature, anyone remember near the end of their posting days on the old boards? Think it was the peak of fans getting them to validate everything they liked (hell i even asked them if they were looking forward to Dark Knight). Someone made a post asking if they liked Caddyshack and I swear the answer was a prank. Geo replied, “Does this answer your question?” And it was a video panning around the tour van, deakin was mouthing the words along with Kenny Logins’ opening theme. But the words didn’t match and Brad Truax was looking bored as hell. It didn’t occur to me at the time but something seemed off